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The Karl Vella Group rebrands as The Vella Group

Rebrand for Karl Vella Group

The Karl Vella Group has rebranded as The Vella Group to support the evolution of the business.

One of the UK's leading independent repair groups has launched a comprehensive rebranding initiative to support the evolution of the business and reflect its legacy of credibility, trust, and industry expertise.

As The Vella Group, the business will continue to build on the foundation of a brand that has grown from strength to strength over 32 years, establishing itself as a repairer of choice for some of the UK's leading insurers and fleets.

The rebrand is the final step in a movement that has seen positive and successful changes, underscoring the continuing investment in the future growth of the Group.

Karl Vella MBE, Executive Chairman, said: "I am very excited about this rebrand which reflects our forward-thinking outlook and evolving cultural change. The new branding promotes the strong core values within the business that represent who we are, what we stand for, and our vision for the future."

Digital transformation

The business has bold ambitions for the future. Embracing the opportunities of the digital age will enable the business to support how all partners in the supply chain can work together to provide a professional service to customers.

A new website and social media platform is the first phase in increasing The Vella Group's online presence, strengthening avenues for customer and business communications.

Working in partnership with Pure VC, the Group will explore how best they can transform the online presence to provide a seamless digital offering for customers.

Marcus Laird, Creative Director at Pure VC, said, "We are delighted to be working with The Vella Group. Not only do we get to work on yet another popular and iconic repair group, but we are also consolidating and growing our relationships within the automotive industry.

"The Vella Group are one of our most exciting and creatively ambitious clients. The rebrand compliments the heritage and high standards that they have strived for over many decades and will continue to do so for may more."

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